Introducing MacroEdgo

This site encompasses economic, investment, financial, business and managerial analysis and life philosophy.

It is unapologetically challenging! 

If you do not take with a grain of salt some of what I say here then I have failed in my aim. I pride myself on being ahead of the curve and absolutely feel uncomfortable being a part of the herd, ie. part of the consensus, perhaps the one exception being when I am ready to take profits on an investment position.

I developed this site to fill a number of growing voids around the need for quality unconflicted opinion accessible at a reasonable cost, but not from a robot! 

In fact, this site is run on a new business model – you decide what the analysis is worth. If you read a piece of analysis which you feel has added value to your thought process then you decide yourself on what that value is – immediately and enduringly – and make a donation on my GoFundMe page.

Of course if down the track you realise that something that you have read that I have written has added value – such as something that you took with a grain of salt initially but you came to realise there was validity to it – you can return and donate when you reach that conclusion.

This model is essentially an “honesty system” and it reminds me of my family’s first watermelon stall (we own a sugarcane farm along the Bruce Highway in northern Queensland) which operated under the same principle. My older brother, always a sceptic, insisted that we collect the money via a slot in an old steel safe in which we placed 4 x 50kg tractor weights. (Dad of course made the point that the tractor weights were worth more than a few days of takings.) One morning in the first week, as we brought the watermelons to stock the stand, we noticed that the safe was standing on its edge. Somebody did well to even lift a side off the ground, but we failed to notice who around my small home town was walking with a sore back!

I prefer to work this way because it is entirely fair and democratic to the reader. Just like I was prepared to accept that some people won’t pay for a watermelon, I accept that some who will profit from reading these pages will not pay for it. But I also know that being optimistic about the goodness at the core of human nature has been the most profitable – in all of it’s senses – courses that can be taken in life.

I do not want subscribers with automatic renewals where other content providers hope payment will slip by unnoticed or for subscriber lethargy leading to cancellation after payment has been made one more time.

Moreover, not operating on a subscription basis releases me of any obligation to produce to deadline. I will write what I want when I want – when I feel passionate is when I write best. 

If you find value in what I have written, you reward me. Simple as that!

There are a few economic analysts – working privately or within investment banks – who charge several thousand of dollars annually for a subscription to their research, and I would also certainly appreciate gratis access as an “in-kind” contribution for my efforts.

In this age of click baiting, please be aware that there will never be advertising on these pages and I will not in any way attempt to determine what genre of writing brings in the greatest revenues.

Finally, there is a good reason why there are no contact details on these pages and there is no opportunity for another’s opinion to be stated here. If you wish to understand these reasons then you can read the “About” page to its conclusion.

Warm regards

Brett Edgerton

© Copyright Brett Edgerton 2019

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