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The Human-Time Paradox

Hours and even days, weeks and months often seem to creep by at snail’s pace, yet years and decades always whizz by in the blink of an eye.


Solve that paradox in your own personal context and you have the foundation for a contented and thus satisfying life.

  • On The Origin Of COVID-19 And The Trade Difficulties With China

    15th Jan 2021 by

    I have steadfastly criticised and praised Governments and other actors in the COVID-19 pandemic when and where I felt it was due. I agree with China’s sensitivity over Western innuendo about the origin of the virus that causes COVID-19. I realise that many will immediately dismiss this on the basis of my friendship with Dr. Shi… Read more

  • End Racism!

    13th Jan 2021 by

    That the statement above the photo is relevant to me as an individual means that it is of equal relevance to my nation… We can never deal with our issues if we lack the courage to “pull back the carpet” and admit to our failings… Admitting errors and failings is what takes true courage, not… Read more

  • Racism and Political Correctness

    11th Jan 2021 by

    It is time that I explicitly state my views on racism. The issue which I consider goes right to the heart of dealing with racism in Australia is political correctness, which is ironic because political correctness is perhaps the most often stated justification by racists for the need to express their beliefs.  The racists’ argument… Read more

  • The Great Reset: Building the bridge

    3rd Jan 2021 by

    What would you think if I sang out of tune?Would you stand up and walk out on me?Lend me your ears and I’ll sing you a songAnd I’ll try not to sing out of key Oh, I get by with a little help from my friendsMm, I get high with a little help from my… Read more

  • The Great Reset: Momentum builds with the World Economic Forum agenda

    27th Dec 2020 by

    I spent most of February and the first half of March 2020 banging away on my keyboard trying to wake up my fellow Australian residents to the risks of the coming COVID-19 pandemic so that through political self-interest elected politicians would enact policies necessary to protect those within the Australian borders and to help as… Read more

  • Coronavirus (COVID-19) Outbreak Update (Final)

    18th Dec 2020 by

    I would rather make a difference than be acknowledged as being right In the daily update I included my up to date “optimism scale”. This is a scale that can move daily depending on latest developments. Extreme pessimism of 1 would entail confirmation that the virulence of the virus is such that infections result in… Read more

  • Super Hero Powers: 1918 and now

    6th Dec 2020 by

    Right throughout this year comparisons to the 1918 flu pandemic have been unavoidable, so it is instructive to consider where our knowledge stands today – that provides the tools which we use to fight this pandemic – in relation to 1918. This is something that really should be highlighted because it is a source of… Read more

  • “We Mask Because We Care”

    24th Nov 2020 by

    A business risk management strategy that benefits society How a business is seen to respond to the COVID-19 pandemic – how much customers perceive the business cares about their wellbeing – will be remembered long after we have forgotten the difference between vaccine efficacy and effectiveness. Last week I launched my campaign “Make This Summer… Read more

  • Make This Summer Count!

    19th Nov 2020 by

    An open letter to all Australian State and Territory Premiers, State and Territory Chief Health Officers, Prime Minister Morrison, Minister Hunt, and the Australian CMO Hello distinguished group. Firstly please allow me to thank you sincerely for collectively managing our response to the COVID-19 pandemic that has been very successful in comparison to most nations,… Read more

  • How Might Milton Friedman Respond To The COVID-19 Pandemic?

    2nd Nov 2020 by

    I have written extensively detailing my views on why conservatives are hell-bent on minimising introductions of stringent measures to retard the COVID-19 pandemic in their jurisdictions which would reduce preventable deaths. It boils down to their political power base being the business class elite, and their greatest fear is that The Great Reset will lead… Read more

  • How I Re-made Myself After A Breakdown

    10th Sep 2020 by

    I have 23 cousins on my father’s side, but when I was a young boy, Ernie stood out above all others. Ernie was my brother’s age, 8 years older than me, and he was a real farm boy. He was always with my Uncle Charlie on his frequent visits to help Dad out in our… Read more

  • If After 30 Years of Unbroken Economic Growth Australia Can’t Afford To Protect It’s Most Vulnerable, Who Really Benefitted From That Economic Growth?

    29th Aug 2020 by

    The COVID-19 pandemic has shone the most intense of spotlights on the weaknesses in our societies including: the lack of cohesion and increase in racism, inequality in opportunity leading to lower living standards which results in far greater impacts especially on exploited minorities and temporary workers, and inadequate care for the elderly in part due… Read more

  • COVID-19 Risks With Animals

    26th Aug 2020 by

    Now that Prime Minister Morrison has clarified that the aim of Australia’s aggressive suppression strategy is zero community transmission, we need to begin to reposition to be more proactive rather than reactive towards COVID-19. Australia has long been a world leader in biosecurity policy and implementation, and together with our natural advantages from being a… Read more

  • On The Likelihood Of Transmission Of SARS-CoV-2 From Contaminated Meat

    21st Aug 2020 by

    Executive Summary Citizens of countries that have fought off earlier waves of the COVID-19 pandemic rightly guard their (relative) freedom from COVID-19 fiercely. Remote and/or isolated communities, from small villages through to island nations such as those in the Pacific, many with limited resources to fight an outbreak, fear its introduction and need to focus… Read more

  • How to Look After “Our Own First”

    8th Aug 2020 by

    I took part in a focus group for Global Citizen a few weeks back. I was thrilled to be asked to participate as it is an organisation with which I share so many values. My own mantra that I developed through MacroEdgo is “United Humanity” and my email signature is as follows: We have learned… Read more

  • How Society Will Change If A COVID-19 Vaccine Is Elusive

    9th Jul 2020 by

    I have expressed a reasonably supportive level of optimism towards the likelihood of the development of effective vaccines and/or treatments for COVID-19 since my first updates and report in early February. In my report in mid-February, however, when frustrated by how slow Governments and financial analysts were to recognise the challenges that we confronted, I… Read more

  • The Great Reset: Teaching What We Left Behind

    20th Jun 2020 by

    Have you ever had a “Ratatouille” moment? Like in the animated movie where the food critic is instantaneously transported to a deeply cherished childhood memory when stimulated by an extraordinary event, in that case the first mouthful of a dish that invoked his mother’s ratatouille?  I have experienced it once in my life, and there… Read more

  • The Great Reset

    30th Mar 2020 by

    This is a post of hope. Of promise. Of potential within our grasp if we have the courage to reach for it. The commencement discusses markets because they give a verifiable account of the slow reaction to the threat that COVID-19 posed to humanity. The latter discussion opens up to encompass implications and aspirations for… Read more

  • The Conundrum Humanity Faces: But Nobody Admits

    9th Feb 2020 by

    In this essay I distil down to a common sense level the interplay of Global population growth and climate change to explain the reality of what has been the impact of delaying both our progress towards global equality and innovative responses to climate change. Just imagine for one moment that at the completion of World… Read more

  • Social Cohesion:The Best Vaccine Against Crises

    3rd Feb 2020 by

    As survivors of the Auschwitz concentration camp mark the 75th anniversary of their liberation by appealing for people to remember the perils of indifference, the Wuhan coronavirus is set to test multicultural cohesiveness in a way that has not been tested since World War II.  The European Day for Remembrance of the Holocaust is 27th… Read more

  • Introducing MacroEdgo

    21st Oct 2019 by

    This site encompasses economic, investment, financial, business and managerial analysis and life philosophy. It is unapologetically challenging!  If you do not take with a grain of salt some of what I say here then I have failed in my aim. I pride myself on being ahead of the curve and absolutely feel uncomfortable being a… Read more

  • About

    20th Oct 2019 by

    I am an ex-scientist and believe in full disclosure… so here is the full story… Check out my Curriculum Vitae for my career as a scientist. Check out my Investment History. Firstly, why the “Edgo” in “MacroEdgo”. I come from the small agricultural town of Innisfail in northern Queensland where my Great Grandparents were pioneers… Read more

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© Copyright Brett Edgerton 2020