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The Human-Time Paradox

Hours and even days, weeks and months often seem to creep by at snail’s pace, yet years and decades always whizz by in the blink of an eye.


Solve that paradox in your own personal context and you have the foundation for a contented and thus satisfying life.

  • “We Mask Because We Care”

    24th Nov 2020 by

    A business risk management strategy that benefits society How a business is seen to respond to the COVID-19 pandemic – how much customers perceive the business cares about their wellbeing – will be remembered long after we have forgotten the difference between vaccine efficacy and effectiveness. Last week I launched my campaign “Make This Summer… Read more

  • Make This Summer Count!

    19th Nov 2020 by

    An open letter to all Australian State and Territory Premiers, State and Territory Chief Health Officers, Prime Minister Morrison, Minister Hunt, and the Australian CMO Hello distinguished group. Firstly please allow me to thank you sincerely for collectively managing our response to the COVID-19 pandemic that has been very successful in comparison to most nations,… Read more

  • How Might Milton Friedman Respond To The COVID-19 Pandemic?

    2nd Nov 2020 by

    I have written extensively detailing my views on why conservatives are hell-bent on minimising introductions of stringent measures to retard the COVID-19 pandemic in their jurisdictions which would reduce preventable deaths. It boils down to their political power base being the business class elite, and their greatest fear is that The Great Reset will lead… Read more

  • Coronavirus (COVID-19) Update: Trump and More About Risks With Meat

    12th Oct 2020 by

    WHO has stopped releasing daily Situation Reports and wisely is publishing a dashboard (similar to Johns Hopkins). As at 3:24 pm CEST 8 October, there have been 36,002,827 confirmed cases globally with 1,049,810 deaths. Even though the WHO data shows over 36,000,000 human beings confirmed as having been infected by the virus, and the WHO suggesting… Read more

  • MacroEdgo On The Australian Budget

    8th Oct 2020 by

    If I could draw a cartoon to depict the Treasurer as he presented his budget, I would draw a balding man sitting at a table with two whisks of hair pulled from each side to form a large, taught cross on the top of his head, all fingers and toes crossed tightly, and multiple 6-sided… Read more

  • Why The Rush Messrs. Morrison and Frydenberg?

    19th Sep 2020 by

    We have all been duped, like in a classic Rob Mariano double-cross maneuvre in the Survivor series my family is currently binge watching. At the end of July, and early in the latest outbreak in Melbourne, Prime Minister Scott Morrison said his aim was now “aggressive” suppression and when pressed on what that meant, clarified… Read more

  • Evidence of MacroEdgo Impact

    12th Sep 2020 by

    Readers who have followed my commentary since early February will know that I have been prescient from the beginning of the pandemic. Those who have found my commentary more recently will have some idea of my accuracy, but it is reading ahead of time my views on what is likely to occur and then seeing… Read more

  • How I Re-made Myself After A Breakdown

    10th Sep 2020 by

    I have 23 cousins on my father’s side, but when I was a young boy, Ernie stood out above all others. Ernie was my brother’s age, 8 years older than me, and he was a real farm boy. He was always with my Uncle Charlie on his frequent visits to help Dad out in our… Read more

  • If After 30 Years of Unbroken Economic Growth Australia Can’t Afford To Protect It’s Most Vulnerable, Who Really Benefitted From That Economic Growth?

    29th Aug 2020 by

    The COVID-19 pandemic has shone the most intense of spotlights on the weaknesses in our societies including: the lack of cohesion and increase in racism, inequality in opportunity leading to lower living standards which results in far greater impacts especially on exploited minorities and temporary workers, and inadequate care for the elderly in part due… Read more

  • COVID-19 Risks With Animals

    26th Aug 2020 by

    Now that Prime Minister Morrison has clarified that the aim of Australia’s aggressive suppression strategy is zero community transmission, we need to begin to reposition to be more proactive rather than reactive towards COVID-19. Australia has long been a world leader in biosecurity policy and implementation, and together with our natural advantages from being a… Read more

  • On The Likelihood Of Transmission Of SARS-CoV-2 From Contaminated Meat

    21st Aug 2020 by

    Executive Summary Citizens of countries that have fought off earlier waves of the COVID-19 pandemic rightly guard their (relative) freedom from COVID-19 fiercely. Remote and/or isolated communities, from small villages through to island nations such as those in the Pacific, many with limited resources to fight an outbreak, fear its introduction and need to focus… Read more

  • How to Look After “Our Own First”

    8th Aug 2020 by

    I took part in a focus group for Global Citizen a few weeks back. I was thrilled to be asked to participate as it is an organisation with which I share so many values. My own mantra that I developed through MacroEdgo is “United Humanity” and my email signature is as follows: We have learned… Read more

  • How Society Will Change If A COVID-19 Vaccine Is Elusive

    9th Jul 2020 by

    I have expressed a reasonably supportive level of optimism towards the likelihood of the development of effective vaccines and/or treatments for COVID-19 since my first updates and report in early February. In my report in mid-February, however, when frustrated by how slow Governments and financial analysts were to recognise the challenges that we confronted, I… Read more

  • The Great Reset: Teaching What We Left Behind

    20th Jun 2020 by

    Have you ever had a “Ratatouille” moment? Like in the animated movie where the food critic is instantaneously transported to a deeply cherished childhood memory when stimulated by an extraordinary event, in that case the first mouthful of a dish that invoked his mother’s ratatouille?  I have experienced it once in my life, and there… Read more

  • An Education In Equality And Disadvantage

    16th Jun 2020 by

    This is powerful… I especially like how she uses the game Monopoly as an analogy to explain disadvantage… In my post “Your Life: Something The Elites Have Always Been Prepared To Sacrifice For Their Ends” I also used a Monopoly analogy, in that case explaining how the top 10% own 7/8 of the board, with… Read more

  • The Great Reset

    30th Mar 2020 by

    This is a post of hope. Of promise. Of potential within our grasp if we have the courage to reach for it. The commencement discusses markets because they give a verifiable account of the slow reaction to the threat that COVID-19 posed to humanity. The latter discussion opens up to encompass implications and aspirations for… Read more

  • People Before Money

    27th Mar 2020 by

    Why are our right wing political “followers” so reluctant to choose society over economy – people over money – saving lives over more deaths? The answer is simple… Because their political power comes from the elites, the people who use their power within society to get what they want from it damn others, the people… Read more

  • The Conundrum Humanity Faces: But Nobody Admits

    9th Feb 2020 by

    In this essay I distil down to a common sense level the interplay of Global population growth and climate change to explain the reality of what has been the impact of delaying both our progress towards global equality and innovative responses to climate change. Just imagine for one moment that at the completion of World… Read more

  • Social Cohesion:The Best Vaccine Against Crises

    3rd Feb 2020 by

    As survivors of the Auschwitz concentration camp mark the 75th anniversary of their liberation by appealing for people to remember the perils of indifference, the Wuhan coronavirus is set to test multicultural cohesiveness in a way that has not been tested since World War II.  The European Day for Remembrance of the Holocaust is 27th… Read more

  • Introducing MacroEdgo

    21st Oct 2019 by

    This site encompasses economic, investment, financial, business and managerial analysis and life philosophy. It is unapologetically challenging!  If you do not take with a grain of salt some of what I say here then I have failed in my aim. I pride myself on being ahead of the curve and absolutely feel uncomfortable being a… Read more

  • About

    20th Oct 2019 by

    I am an ex-scientist and believe in full disclosure… so here is the full story… Check out my Curriculum Vitae for my career as a scientist. Check out my Investment History. Firstly, why the “Edgo” in “MacroEdgo”. I come from the small agricultural town of Innisfail in northern Queensland where my Great Grandparents were pioneers… Read more

  • How Might Milton Friedman Respond To The COVID-19 Pandemic? (Part 2)

    29th Oct 2020 by

    Continued from Part 1 In this age of tribalism, where everybody must be apportioned to a particular tribe with a specific agenda, I am well aware that I will already have been painted as a socialist and\or anti-capitalist. In fact in my earlier blogging for less manipulated and fairer Australian housing markets a decade ago… Read more

  • How Might Milton Friedman Respond To The COVID-19 Pandemic? (Part 1)

    15th Oct 2020 by

    I have written extensively detailing my views on why conservatives are hell-bent on minimising introductions of stringent measures to retard the COVID-19 pandemic in their jurisdictions which would reduce preventable deaths. It boils down to their political power base being the business class elite, and their greatest fear is that The Great Reset will lead… Read more

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© Copyright Brett Edgerton 2020